I have spent the better part of a day in nerd heaven playing with this service.
It is causing me to re-think my entire social media posting strategy.
It taps into every web service out there with an API and allows you to bake your own “recipes” or grab already defined recipes from the community.
Recipes are things like “If I favorite a youtube video, post it as a bookmark in my pinboard account”
“If I create a blog post, post it on my google plus”
I can’t wait until they allow multiple channels per type.
This would make it a killer app for me.