It allows you to apply amazing effects to snapshots by applying lenses and films.
The photos are truly amazing, Making Instagram filters look like child's play.
You can follow others and see the lenses and film they used…
More importantly, you can save their setup to yours.
How many times have you seen an image and wondered "how did they do that?"
They have released a new app called oggle, which allows you to apply their lenses AFTER you have taken the shot.
At this time you cannot import existing shots, so all shots I take now will be originating in oggle.
It is truly an Instagram killer (especially if they allow you to import and apply their lenses and films)
Follow me on oggl @jonbennett